The LEGO Friends House is on Fire

Uh oh the LEGO "Friends" house is on fire! Now what?
So what happens when something in the would of LEGO Heartlake City catches on fire? Since there are no fire or medical services in the new “LEGO’s for girls” Friends theme I guess they’ll just have to call the boys to put it out. This is the kind of absurd situation that arise when toy companies perpetuate ridiculous gender stereotyping.

Since 2005 LEGO has produced 27 firefighter kits for their regular LEGO City theme which is marketed to boys. Those sets include a total of 51 mini-figures. Only 1 of them is female.

This image was originally created for Feminist Frequency’s video web series on LEGO and Gender (on which I also volunteered as a digital researcher).

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One Comment

  1. Agent Blokje
    Posted September 7, 2012 at 12:08 pm | Permalink

    Love the image. It would be nice if LEGO put some more thought in the gender of it’s minifigs. It is rather stereotyped in all sets, with girls shopping and the males in the workingsuits.

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