Wayne Enterprises Television Commercial Remix

Wayne Enterprises :: Everything Everywhere Everyday

It’s no secret that Batman is funded and equipped via Bruce Wayne’s multi-billion dollar fortune and through his ownership of Wayne Enterprises. What you might not know is that Wayne Enterprises is a monster company of truly Orwellian proportions. If the corporation really existed it would most likely be the largest, most powerful company on the planet – bigger than General Electric, Boeing, Chevron and Lockheed Martin combined.

Although primarily known as a military defense contractor, Wayne Enterprises is actually comprised of dozens of subsidiaries involved in all sectors of the economy in Gotham City and around the world (operating in 190 countries). Based on the DC and Batman wikis the corporation includes the following divisions:

Wayne Electronics
Wayne Technologies
Wayne Biotech
Wayne Medical
Wayne Healthcare (which runs the Gotham City healthcare system)
Wayne Pharmaceuticals
Wayne Foods
Wayne Shipping
Wayne Steel
Wayne Automotive
Wayne Shipbuilders
Wayne Aerospace
Wayne Weapons
Wayne Aviation
Wayne Airlines
Wayne Chemicals
Wayne Industries
Wayne Oil
Wayne Botanical
Wayne Mining
Wayne Manufacturing
Wayne Research Institute
Wayne Energy
Wayne Electric
Wayne Studios
Wayne Entertainment (including ownership of The Daily Planet newspaper)
Wayne Records
Wayne Stage
Wayne Television
Wayne Retail

Based on this extensive list of properties and holdings, Forbes’ magazine seems to have severely underestimated the value of the company in their 2007 list of the 25 Largest Fictional Companies. Forbes estimated Wayne Enterprises sales at only $31.3 billion which is a ludicrously low figure for such an omnipresent multinational corporation.

This ad was made as part of the Batman Reimagined film remixing project.

Producer/Editor – Jonathan McIntosh
Voice Actor – Paul Silverman
Logo After Effects – Greg Dorsainville @sciencelifeny

The clips used in this remix were appropriated from dozens of TV ads for real-life corporations with operations or products similar to Wayne Enterprises or its subsidiaries. Specifically “brand identity” ads for General Electric, Boeing, Chevron and Lockheed Martin were used as the basic template for the commercial. Additionally footage was borrowed from the films Batman & Robin, Batman Begins, The Dark Knight, The Dark Knight Rises trailer and Atlas Shrugged Part 1.

This transformative remix work constitutes a fair use of any copyrighted material as provided for in section 107 of the US copyright law. “Wayne Enterprises TV Commercial” was remixed by Jonathan McIntosh and is licensed under a Creative Commons BY-NC-SA 3.0 License permitting only non-commercial sharing and remix with attribution.

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