Tag Archives: advertizing

Military Recruitment and Science Fiction Movies

By jonathan | Published: September 29, 2016

The sequel to the 1996 mega-blockbuster “Independence Day” hit theaters this summer but there was something a little strange about many of the trailers. What looks like a clever marketing campaign centered on joining the fictional “Earth Space Defense” was actually a cross-branded recruitment tool for the US Army. It’s part of a multi-million dollar […]

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Villains Agree: Chevron Print Ad Spoofs

By jonathan | Published: January 24, 2011

In late 2010, the Chevron corporation rolled out their new “We Agree” advertising campaign. I guess it was meant to present Chevron as a common sense oriented yet pragmatic and caring mega conglomerate. Needless to say it comes across as a desperate and failed attempt at human authenticity. The fail reached epic proportions when the […]

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