I’m excited to announce The Pop Culture Detective Agency! This project a brand new video series that looks at media through a critical lens with an emphasis on depictions of men and masculinity in popular culture.
ABOUT THE PROJECT
This new video series focuses on deconstructing the representations of masculinity we see embedded in movies, television, comic books and video games. The messages pop culture sends to men and boys about our own manhood are consistently both limiting and harmful. The critical analysis I’ll be using is very much inspired by and rooted in feminist theory. It’s through that lens that I’ll be highlighting the ways boys and men can be harmed as a byproduct of hypermasculinity. But this project won’t only focus on the negative. I’ll also be highlighting more positive examples of manhood in media.
You can watch the first positive episode, which highlights emotional expression and masculinity on Steven Universe right now!
Episodes will primarily be long-form video essays (between 10 and 30 minutes). This longer format allows me the opportunity to really delve into how our culture is impacted by media and, conversely, how our media is impacted by culture. I’ll also be producing a series of shorter supplementary videos defining commonly misunderstood terms, as well as some fun supercuts highlighting some of the media patterns I discuss in the longer video essays. There will never be ads on anything I produce. Plus all my videos will be made available for free to everyone (including educators).
This series is being crowdfunded on Patreon. By supporting the project you’ll be helping me keep the project going, upgrade my equipment and eventually make this project sustainable! It takes a tremendous amount of time to produce each of these video essays. At the moment I’m just one person doing all the research, writing, filming, editing, images and after effects. So every pledge of support helps me get closer to the goal of sustainability!
My videos will be made for everyone, but they are very much geared towards speaking to men. I really believe there is a need for media criticism that speaks directly to young men about masculinity in pop culture. With all the conflicting media messages out there, it’s not surprising that a lot of young men are confused about what it means to be a “real man.” So my hope is that this video series can open up conversations about how we, as men, can work to achieve more constructive, cooperative and empathetic forms of masculinity.
I will be producing 2 to 3 videos per month. At least 1 of those will always be a long-form video essay delving into media representations. The others will likely be shorter supplementary episodes focusing on definitions or debunking myths, or they may be critical supercuts!
Hi, I’m Jonathan McIntosh. I’m a video producer and pop culture critic. I’ve been creating online videos about social and political issues for a over a decade. Over the past three years I had the honor of working as producer and co-writer on the first season of Feminist Frequency’s influential web series Tropes vs Women in Video Games. You may have also seen some of my other work, a while back I made a remix called Buffy vs Edward and then another one called Donald Duck meets Glenn Beck.
Head over to Patreon to help support this new series and to see a list of upcoming episodes.
Below is a full transcript of the embedded video.