The sequel to the 1996 mega-blockbuster “Independence Day” hit theaters this summer but there was something a little strange about many of the trailers. What looks like a clever marketing campaign centered on joining the fictional “Earth Space Defense” was actually a cross-branded recruitment tool for the US Army. It’s part of a multi-million dollar […]
Wayne Enterprises :: Everything Everywhere Everyday It’s no secret that Batman is funded and equipped via Bruce Wayne’s multi-billion dollar fortune and through his ownership of Wayne Enterprises. What you might not know is that Wayne Enterprises is a monster company of truly Orwellian proportions. If the corporation really existed it would most likely be […]
In January 2012 the LEGO Group released their “LEGO for girls” line called Friends which includes a series of pink pastel colored kits focused on the lives of 5 Polly Pocket style mini-dolls. In the TV commercials these mini-dolls bake cupcakes, go to the beauty shop and take care of pets. In contrast LEGO produces over a dozen themes marketed primarily […]
A short remixed supercut made from 22 LEGO television commercials for 12 different LEGO themes released between 2009 and 2012. LEGO’s marketing aimed at boys has become progressively more aggressive and violent over and now focuses primarily on conflict and combat play scenarios. This video montage was originally created for Feminist Frequency’s webisode: The LEGO Boys […]
Posted in remix
Also tagged ads, fair-use, LEGO, LEGO Friends, mash-up, remix, star wars, television, toys, video, violence
Here’s a short video interview I did while participating in the 2011 Zemos98 Festival in Seville Spain. They asked me to talk a little bit about Political Remix Video and how I got started making subversive mashups.